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The new E-Pace will probably start in the low-to-mid-$30,000 range, but those who aren't familiar with the Jaguar brand may think that it costs an arm and a leg.

Torque News brought up a good point when it comes to the brand; "Jaguar builds some of the best-looking luxury cars you can buy, and yet they still don't sell many cars. The F-Pace will probably help that, but the automaker may need to address another limiting factor: that people think Jaguars cost more than they do."

I didn't think a Jaguar was ever going to be within my reach until the F-Pace caught my attention and I did a bit of research. The same could happen to the E-Pace unless Jaguar raises public awareness for their more affordable models.
 

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I'm in the same boat as you but at the same time, I'm happy people have that embedded into their mind naturally. Adds that level of exclusivity when driving it around and the badge shines even brighter.
 

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Even if the cost is a bit high compared to some other more affordable models, people were still getting a lot out of the f pace for the price you pay. The E-Pace will no doubt be a great deal too, just need to show potential buyers what their money is going to get them compared to cheaper models with less features.
 

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It's not only that but you're also paying for a brand premium. Jaguar is one of those brands that I feel is set apart from the others. You don't really compare them to anything because Jaguar is Jaguar lol.
 

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Even if the cost is a bit high compared to some other more affordable models, people were still getting a lot out of the f pace for the price you pay. The E-Pace will no doubt be a great deal too, just need to show potential buyers what their money is going to get them compared to cheaper models with less features.
People are already sold on the idea of owning a Jaguar. We have seen the XE, we have seen the F-Pace... the E-Pace can't be much different, just smaller and unique in some of its own ways. F-Pace has some woes that are easy to find but even its selling well, i'm sure you spotted enough of them by now!
 

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I've actually spotted more XE than F-Pace, but maybe the E-Pace will change the mind of those who are on the fence. If they're anything like my mother, they'll prefer the more compact body that the E-Pace offers.
 
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