New Black Edition models coming to full range - Jaguar E-Pace Forum
 
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post #1 of 8 (permalink) Old 02-06-2019, 10:27 AM Thread Starter
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New Black Edition models coming to full range

Jaguar will be introduced new Black Edition models to five of their vehicles for a limited time. They come with a bunch of added extras including black alloy wheels, privacy glass, a Black Pack and choice of metallic paint colors. Most offer a few thousand in savings over the regular models equipped with similar kit. https://www.carsite.co.uk/news/artic...nnounced/18324
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post #2 of 8 (permalink) Old 02-07-2019, 10:32 AM
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Do these variants actually bring an influx of sales? I have a hard time believing that many people are willing to spend extra money for some black accenting they could easily do themselves.
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post #3 of 8 (permalink) Old 02-10-2019, 11:23 AM Thread Starter
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Few people probably order them outright, but it's something that they will try and up-sell interested buyers on. You will be spending less money with the standard equipment that they come with.
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post #4 of 8 (permalink) Old 02-13-2019, 03:53 PM
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Jaguar should work in more from its SVR division rather than going for these typical cookie cutter approaches used by every other automaker.
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post #5 of 8 (permalink) Old 02-15-2019, 09:59 AM
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I know performance crossovers are growing in popularity, but more expensive trim levels might not work in JLR's favor. Aside from maybe the Project 8, there hasn't been a lot of interest in their new high performance models.
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post #6 of 8 (permalink) Old 02-15-2019, 12:52 PM
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I only see more expensive trims working to attract more people to the brand.

Sometimes the appeal of a higher end version that's out of reach can indeed make lower end and attainable versions even more desirable. In a way these higher trims expose whats hidden away that lower trims do a poor job at exposing. Also the average buyer doesn't have the time to look into the details.
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post #7 of 8 (permalink) Old 03-26-2019, 11:00 AM Thread Starter
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Quote:
Originally Posted by Darius View Post
I know performance crossovers are growing in popularity, but more expensive trim levels might not work in JLR's favor. Aside from maybe the Project 8, there hasn't been a lot of interest in their new high performance models.
If you look at what Lister has been doing with the F Type and F Pace, I think they would disagree with you. They claim their tuned F pace will become the worlds fastest SUV, being more powerful than the new Lambo Urus. Could be the first SUV to break 200mph.
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post #8 of 8 (permalink) Old 03-28-2019, 07:36 PM
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Its a shame Jaguar didn't launch another Project model under the F-Pace because that would be an even better platform for tuners like Lister to make it a top challenger.
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