As much as I like the SVR trims of the F Type and F Pace, I don't know if its something they should offer on every model in their lineup. Similar to what Ford is doing with the ST badge, I feel like its just watering down the prestige of it.
Mercedes and BMW are key rivals that are paving the way for smaller brands like Jaguar, if Jaguar decides to proceed. If it wasn't for the current SVR line up and models with extreme performance like the XE Project 8, then I would see no potential. What's the worst that can happen if they launched it with a limited allotment of say, a couple thousand?